Freshful
Freshful by eMAG is the first 100% online hypermarket in Romania, which delivers a range of over 18,000 products – from fresh food to household items – from its own warehouse to customers’ doors. To ensure ideal conditions for all types of products, the Freshful warehouse is divided into four temperature-controlled zones – ambient temperature, vegetables & fruits (8-10°C), refrigerated (0-6°C) and frozen (-24° C).
Project details

Client:Freshful
Implementation date:
2021
Field of activity:
Retail
Company website: Freshful

Crosspoint implementation

Among the first systems for which we started doing research on the market was the WMS and fortunately our paths crossed with Point Logistix and we are very happy to collaborate with them. We determined from the beginning with which modules we go on the road, but along the way, after the launch, there were a lot of improvements that we brought to the system together with Point Logistix.

Roxana Enache

Platform Manager, Freshful

Depozit Freshful

The first meeting with the Point Logistix team was very good and promising, we realized that there is chemistry between the two teams, Freshful and Point Logistix, so we got down to business without a doubt. If we had to go back 3 years when we started Freshful, we would do the same thing, we would choose Point Logistix again because during the collaboration, we realized the value that both teams can create together , so we recommend any business to call on Point Logistix because they really have a very good product.

Andrei Popescu

General Manager, Freshful

Project features

The implementation of a WMS solution within Freshful consisted of a complex project that required the coordination of multiple teams from Freshful by eMAG and Point Logistix which had the launch as a challenge in a short time of the online delivery platform. Synchronize deliverables was a mandatory condition, and flexibility as well the multitude of functionalities available within Crosspoint WMS was a real help in launching critical and advanced areas in the flows logistics of Freshful.

The integration of the WMS solution with the ERP solution used at group level was carried out taking into account all stock transactions and of the synchronization of traceability attributes (supplier lot number, date of expiration, country of origin). Flexibility in the area of ​​product integration WMS led to complex workflows that interact with the solutions of ERP, route optimization, delivery and BI.

After the launch of Freshful focus of both teams was to bring new automations to the company’s flows and to improve each process to enable the necessary scaling that a had to support the increase in the number of daily orders, maintaining attention in reaching the targeted logistics performance indicators.

Among the most interesting advanced functionalities of Crosspoint in under Freshful we mention:

  • Quality process integration in reception flow
  • Multi-order picking with split by zone
  • Conveyor integration in order consolidation flow and consolidation routes
  • Put-by-light / pick-by-light
  • Assembly based on the recipe
  • SaveMe articles
  • On-time / off-time replenishment
  • Picking / replenishment dashboards
  • Automatic batch launches of orders
  • Management of multiple cut-off times at order level / warehouse area
  • Automatic assignment of tasks
  • Full monitoring of user activity.