CASE STUDY · E-COMMERCE / E-GROCERY
Freshful Case Study: Same-Day E-Grocery Logistics with Crosspoint WMS
The Freshful case study shows how a href=”/en/crosspoint-wms/”>Crosspoint WMS became the operational core of a fully online hypermarket, coordinating warehouse logistics and the systems integration required for same-day e-grocery operations.
The project had to support approximately 17,000 SKUs, products with different temperature requirements, dynamically prioritized orders and very short preparation and delivery times. The solution continued to evolve after launch as volumes and automation levels increased.
over 17,000
SKUs managed
4.400
orders processable in one day
30–45 min
priority-order picking
~9 months
from start to go-live
Freshful Case Study: The E-Grocery Logistics Challenge
Freshful was built from the outset as an e-grocery business, without an existing logistics model that could simply be adopted. Crosspoint WMS had to be implemented within a very short timeframe and coordinate operations in which orders, inventory, temperatures and deliveries are tightly interdependent. Rapid launch and synchronization across multiple teams and systems were therefore essential project requirements.
Very Short Time-to-Market
Dynamically Prioritized Orders
Different Products & Temperature Zones
Interconnected IT Ecosystem
The Crosspoint WMS Solution for Freshful
The Crosspoint WMS implementation was built in phases alongside the development of Freshful operations. The solution had to model warehouse logistics processes while also serving as the integration point between the IT systems involved in the complete order flow.
Phased Implementation
End-to-End Integration
Processes Adapted to Freshful
Automation for Scale
Freshful WMS Results
Operational Capacity
Continuous development of picking, replenishment and consolidation flows increased warehouse capacity as the Freshful business expanded.
over 4,400
orders processable in one day
Fast Picking
In the same-day model, products must be picked and consolidated within a very short timeframe. Once an order enters preparation, picking must be completed within a maximum of one hour.
≤ 60 min
for the picking process
Dynamic Prioritization
Orders are not processed strictly in entry sequence. Depending on route and delivery window, some orders can become a priority and must be prepared much faster.
30–45 min
for priority orders
Complexity Managed
Crosspoint WMS coordinates a very large item portfolio with different storage, temperature, lot, expiration and picking rules.
over 17,000
SKUs managed
Impact of the Freshful WMS Implementation
Crosspoint WMS enabled Freshful to build from the ground up a logistics operation tailored to an e-grocery model with requirements very different from traditional retail.
The system coordinates order prioritization, zone picking, consolidation, product traceability and information exchange between the e-commerce platform, ERP, routing and delivery execution.
The Freshful case study also demonstrates how a WMS architecture can scale from initial launch to increasingly automated operations without rebuilding the core logistics processes.
As volumes increased, the initial architecture was extended with new automation and optimization without rebuilding the core processes.
In practice, this approach enables:
- processing orders within very short time windows;
- dynamic reprioritization based on delivery requirements;
- maintaining product traceability and freshness;
- coordinating flows across different temperature zones;
- progressive automation of picking and consolidation;
- scaling operational capacity as the business grows.
These results clearly demonstrate beneficiile Crosspoint WMS in an operation with growing volumes and complexity.
The result is a WMS infrastructure that combines e-commerce speed with the traceability and control requirements of food logistics in a flow that can be continuously optimized and automated.
Freshful WMS Operational Flow
Features Implemented in the Initial Phase
The base Crosspoint WMS configuration was built for an e-grocery model where preparation speed, product freshness and synchronization between warehouse zones are critical. The solution had to support same-day order processing while maintaining product traceability across the entire flow.
Multi-order picking
Picking by Temperature Zone
Dynamic Prioritization
Traceability & Freshness
Receiving & Quality Control
Order Consolidation
Features and Automation Implemented Later
As Freshful volumes increased, Crosspoint WMS was extended with new workflows and automation to increase productivity and reduce dependence on manual operations. The developments were introduced gradually without removing the core flows, which remained available independently of the automation level.
Optimized Replenishment
Simplified Picking
Conveyor & Pick/Put-by-Light
Automation for Scale
The Point Logistix Perspective
…The Warehouse Management solution implemented by Point Logistix was designed both to model warehouse logistics processes and to serve as an important integration component between the company’s IT systems.
Andrei Chiteș
Managing Partner, Point Logistix
In the testimonial:
✓ the role of Crosspoint WMS;
✓ time-to-market, testing, training and gradual go-live challenges;
✓ dynamic order prioritization and very short preparation times;
✓ subsequent automation through conveyor and Pick/Put-by-Light.
Freshful on the Crosspoint WMS Implementation
WMS Implementation
Andrei Popescu
Learn About the Technology Behind the Freshful WMS Model
…The WMS is a core, central point of a warehouse, exactly as we wanted to build Freshful from day one…. If we could go back in time, we would choose Point Logistix again.
From Launch to Scaling Operations
Roxana Enache
Platform Manager
Freshful by eMAG
Operational Processes & Workflow Optimization
Cosmin Zafiu
Operations Manager
Freshful by eMAG
About Freshful
Freshful by eMAG is a 100% online hypermarket specializing in groceries and everyday consumer products. Its operating model combines a portfolio of more than 18,000 products with rapid order preparation and delivery in scheduled or same-day windows.
Logistics operations are organized in a warehouse with separate temperature zones for ambient, chilled and frozen products, while the cold chain is maintained through customer delivery. E-grocery involves large item volumes, orders with many lines and very short intervals between order placement, picking, consolidation and dispatch.
Freshful is part of the eMAG ecosystem and was commercially launched in 2021. It was built from the outset as a digital business in which technology and logistics work together to support a fast, predictable shopping experience.
Freshful
Need a WMS That Can Evolve with Your Operation?
Crosspoint WMS can support growing volumes, progressive process automation and integration with existing systems without requiring the logistics architecture to be rebuilt at every stage of development.
Why Crosspoint for Complex Logistics Operations?
The Freshful case study illustrates how Crosspoint WMS can support the evolution of a high-volume e-grocery operation from launch to advanced automation.
✓ scalability for growing volumes;
✓ integration with ERP, e-commerce, routing and other systems;
✓ flexible configuration for specific processes;
✓ gradual automation of operations;
✓ local support and continuous development;
✓ experience in complex logistics projects.
