CASE STUDY · DISTRIBUTION / FMCG

Just Master Activities Case Study: Complex Logistics in One WMS

The Just Master Activities case study shows how Crosspoint WMS was configured to coordinate complex logistics processes with different storage rules, replenishment, Kitting & VAS, carrier integration and packaging management.

Rather than simplifying existing workflows, the implementation adapted the WMS to JMA’s operational requirements and the specific rules of each logistics process.

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8 storage zones

coordinated through distinct rules

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Replenishment

for replenishing operational areas

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Kitting & VAS

integrated into WMS workflows

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Couriers & Transport

integrated into WMS workflows

Just Master Activities Case Study: The Logistics Complexity Challenge

JMA operates a warehouse with an extensive product portfolio and different order profiles, where the number of dedicated picking locations was limited relative to the large number of SKUs managed. At the same time, the operation required very high order-preparation accuracy and the processing of a large volume of low-line-count orders.

Moving to a new warehouse added the need to define distinct rules for the 8 storage zones, while WMS–ERP integration, new master-data attributes and equivalent-product scenarios had to be managed within a coherent, controllable workflow.

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Picking & Order Variety

Large SKU count, limited picking space and many low-line-count orders.

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Accuracy & Replenishment

Maintaining high delivery accuracy and correctly replenishing all 8 storage zones.

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Integration & Complex Rules

Multiple ERP interfaces, master-data attributes and dynamic conversions between equivalent products.

The Crosspoint WMS Solution for Just Master Activities

Crosspoint WMS for JMA was configured to reflect the actual structure of the operation, with different rules for storage zones, replenishment processes, Kitting and VAS activities, and flows associated with carriers and packaging. The Crosspoint WMS implementation coincided with JMA’s move to a new warehouse, making it possible to reorganize inventory according to put-away criteria defined in the system. WMS analysis and consulting enabled detailed configuration of operational scenarios and workflows before go-live and a rapid transition to the new operating model.

Instead of applying a single workflow across the entire warehouse, the system allows distinct scenarios to be defined according to product type, operational area and activity. Processes therefore remain coherent within one platform while retaining enough flexibility to meet the specific requirements of each zone.

Within the project, Crosspoint supports:

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Management of 8 Storage Zones

Distinct rules and strategies for placing, moving and preparing goods according to the requirements of each zone.

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Advanced Replenishment

Controlled replenishment of picking and work areas based on operational rules and current demand.

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Kitting & VAS

Integration of value-added activities directly into WMS workflows without separating them from the rest of the logistics processes.

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Carriers & Packaging Management

Coordination of shipping-related operations and packaging tracking within the same system architecture.

Just Master Activities WMS Results

Just Master Activities case study - Automation

Picking Productivity

Configuring picking and replenishment strategies by zone, order profile and stock availability enabled more efficient use of warehouse resources. Crosspoint coordinates replenishment of work areas and order preparation within a unified flow, reducing unnecessary travel and operational bottlenecks.

+60%

picking productivity

Faster Inventory Counting

Continuous control over locations and inventory movements reduced reliance on extensive manual checks. Inventory counts can be organized more efficiently by area and product category without disrupting the entire operation through lengthy reconciliation processes. Historical records make it possible to identify discrepancies and investigate their causes.

−50%

inventory counting time

Full Traceability

Crosspoint provides warehouse traceability across the entire logistics flow, from receiving and put-away through picking, VAS activities and delivery. Inventory movements, changes and transformations remain recorded in the system, making it possible to quickly retrieve the history of a logistics unit or order.

100%

traceability

Systems Integration

JMA’s operation requires data exchange between the WMS, ERP, EDI and applications involved in order preparation and delivery. Crosspoint centralizes these flows and automates information transfer, reducing manual data entry and the risk of discrepancies between systems.

≈20

active interfaces

Operational Impact

In the JMA WMS project, Crosspoint was configured to coordinate within a single architecture a warehouse with 8 storage zones, different put-away, picking and replenishment rules, and numerous operation-specific scenarios.

The system correlates stock availability with the requirements of work areas, manages Kitting and VAS activities, and integrates logistics flows with ERP, EDI and the applications involved in order preparation and delivery. Approximately 20 active interfaces enable automatic information exchange between these systems.

By configuring Crosspoint around the warehouse’s actual processes, JMA increased picking productivity by 60%, reduced inventory counting time by 50% and maintained complete traceability of inventory and orders.
The Just Master Activities case study demonstrates how a configurable WMS can coordinate highly differentiated logistics processes without forcing them into a single standardized workflow.

The result is a WMS that standardizes control while preserving the specific requirements of each logistics flow.n three shifts to approximately 70 across two shifts, while the processing error rate fell to approximately 0.01%.

Diagram - Just Master Activities case study

The results achieved in JMA’s operation clearly reflect the key Crosspoint WMS benefits in inventory control, productivity and logistics-process integration.

Features Implemented in the Initial Phase

The initial configuration combined multiple Crosspoint WMS features, selected and adapted to the specific requirements of JMA’s operation.

Traceability, Quality & Inventory Control

Crosspoint WMS tracks supplier lots and the complete history of inventory movements while integrating quality checks into the workflow. The system manages returns and goods held in custody and can selectively block items or locations when operational rules require it.

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Advanced Put-Away & Replenishment

Put-away and replenishment rules are configured according to product characteristics and operational areas. Crosspoint manages multiple zones with distinct replenishment strategies and monitors minimum, maximum and critical stock levels to trigger replenishment.

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Order Picking & Batch Picking

Order Picking is used for high-volume orders, while Batch Picking groups smaller orders for more efficient processing. Selecting the strategy according to order type improves utilization of picking areas and available resources.

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Kitting, VAS & Labeling

Crosspoint integrates Kitting and Value Added Services directly into warehouse workflows. The system manages special labeling and packaging, interchangeable products and variable kitting recipes without separating these operations from the rest of the logistics processes.

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Receiving & Order Verification

Partial receiving allows processed items to be validated and released for sale quickly without blocking the entire receiving area. Order verification is supported by workstations integrated with desktop scanners, reducing manual intervention during control.

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Consolidation, Transport & AWB

Orders with the same destination can be consolidated before dispatch, while Crosspoint generates transport proposals based on order volumetrics. AWB printing is integrated directly into consolidation, maintaining workflow continuity through handover to the courier.

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Systems Integration & Delivery Traceability

The operation is connected through approximately 20 active interfaces with the ERP, EDI and courier systems. Crosspoint queries courier applications and brings parcel-status information into the WMS, providing visibility over deliveries through to the final destination.

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KPIs, Productivity & Delivery Performance

Crosspoint monitors team workload and performance at user level. Operational data supports KPI and delivery-performance calculations, giving management an objective basis for performance analysis and resource allocation.

Features Implemented Later

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Supply Planning

The supply-planning process was moved into Crosspoint WMS to link product requirements directly to actual inventory and logistics operations. The algorithms consider days of stock, average daily demand and sellable stock, together with commercial terms negotiated with each supplier: minimum quantities, case-pack multiples and lead time.
The module therefore generates supply requirements based on the company’s internal policies and the commercial rules defined for each partner.

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Packaging Management

Crosspoint was extended to manage CHEP pallets and their associated flows. The module manages packaging records, required documents and customized formats requested in the supplier relationship, integrating these operations into the same platform used for inventory and logistics workflows.

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Operational Standards & Cost Management

The detailed history of operations recorded in Crosspoint enables time and productivity standards to be established for warehouse activities. These standards can be used both to evaluate team and individual performance and to estimate the resources required for a given workload.
The same data can be used to simulate peak periods and analyze the costs associated with different operational scenarios.

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Monitoring Dashboard

The Monitoring Dashboard provides a real-time view of operational status and workload across warehouse processes. Management can quickly identify areas where backlogs or delays are developing and reallocate resources to critical processes based on the current operational situation.

The JMA Perspective

Valentin Balanescu - Just Master Activities case study

…I warmly recommend the Point Logistix team both for the Crosspoint WMS solution and for the openness, involvement and know-how of the project team.

Valentin Bălănescu
Logistics Director, Just Master Activities

In the testimonial:

✔ reasons for implementing WMS at JMA
✔ post-implementation results
✔ direct and indirect benefits
✔ return on investment
✔ relationship with the implementation team
✔ feedback on using Crosspoint

About Just Master Activities

Just Master Activities is an import and distribution company with a strong presence in Romania’s FMCG market and leading positions in the segments in which it operates.
The company operates nationwide and has more than 2,800 points of sale. Its high-performance logistics structure is adapted to product flows and supports both modern and traditional distribution channels.