CASE STUDY · E-COMMERCE

Fashion Days: From 200 to 1,500 Orders/Hour with Crosspoint WMS

Crosspoint WMS supported the transformation of Fashion Days logistics operations through a period of rapid growth, automation and international expansion. The Fashion Days WMS case study shows processing capacity increasing from 200 to 1,500 orders per hour, while average order processing time fell from approximately 30 minutes to under 5 minutes.

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200 → 1.500

orders/hour

30 → under 5 min

average time/order

99,998%

inventory accuracy

210 → 70

operational staff

The Challenge: Scaling Logistics Operations

Fashion Days was in a period of rapid growth, with rising order volumes and expanding operations putting increasing pressure on existing logistics processes. The warehouse had to handle significantly more orders without compromising processing speed, inventory accuracy or delivery quality.

Before the operation was automated, processing capacity was approximately 200 orders per hour, while the average time required to process an order was approximately 30 minutes. The operation involved 210 people working across three shifts, limiting the ability to scale simply by adding more resources.

Growing Volumes

Processing a growing number of orders in less time.

Inventory Control

Maintaining high inventory accuracy in a warehouse with a very high number of movements.

Scaling the Operation

Increasing capacity without proportionally increasing resources.

THE SOLUTION

Crosspoint WMS became the central system coordinating Fashion Days logistics operations, connecting warehouse processes with the broader IT landscape and providing control over workflows, inventory and operational exceptions.
The initial implementation was completed in approximately four months. Later, through WMS consulting and support, the solution was extended to two additional warehouses and then to the new logistics center without changing the core architecture.

The project included the development and integration of functionality for:

IT Systems Integration

through WMS–ERP integration and the other applications, with more than 100,000 transactions exchanged between systems every day;

RMA & Returns Management

inclusiv traceability of rejected returns;

Cycle count

and continuous inventory control;

Serialization of Receiving Exceptions

to track discrepancies between physical stock and system records

Post-Implementation Results

WMS Fashion Days - Automation

Automation

A new fully automated conveyor was integrated with Crosspoint WMS. Scanning and sorting workflows enable rapid order processing while reducing errors.

1.500

orders / hour

WMS Fashion Days - Smart Storage

Smart Storage

Crosspoint coordinates storage and picking strategies according to product characteristics and turnover rate, maintaining control over a very large inventory.

1.2M

items in stock

WMS Fashion Days - Control

Control

Processes and operations are monitored in real time, with warehouse data immediately available for analysis, traceability and operational decision-making.

10.000

transactions / hour

WMS Fashion Days - Transformation

Transformation

Automation and workflow redesign increased capacity without a proportional increase in resources, while maintaining operational accuracy.

0,01%

processing errors

Crosspoint

Scaling with Operational Control
Crosspoint WMS enabled Fashion Days to significantly increase warehouse capacity without a proportional increase in resources. From a maximum of 200 orders per hour, the operation reached approximately 1,500 orders per hour, while average order processing time fell from around 30 minutes to 5 minutes.

At the same time, operational staffing was reduced from 210 people across three shifts to approximately 70 across two shifts, while the processing error rate fell to approximately 0.01%.
These results clearly demonstrate the key Crosspoint WMS benefits in a high-volume e-commerce operation.

Features Implemented in the Initial Phase

The initial configuration combined multiple Crosspoint WMS features, adapted to Fashion Days workflows and high processing volumes.

l

Receiving

Crosspoint WMS was configured around the physical receiving processes, from pallet labeling and separation of atypical products to exception management. Integration with purchase orders, product serials and images improved traceability and transparency across Logistics, Finance and Procurement.

Put Away

The system directs goods to the appropriate areas based on receiving type and product regime. For flash-sale flows, put-away was integrated with automation and order prioritization, using a chaotic storage strategy to balance storage and picking.

Consolidation & Transport

Parcels are consolidated into uniquely identified big boxes, with grouping rules by country or area. The Transport module tracks the loading of each parcel, while integration with the e-commerce platform automatically sends information to the end customer.

Courier Integration

From go-live, Crosspoint managed AWB allocation and printing as well as communication with courier systems. The flow was configured for deliveries from the central warehouse to 10 countries.

Wave picking

Wave picking enables multiple orders to be prepared simultaneously based on priority, destination, order type and work-area capacity. Picking routes are optimized according to warehouse configuration and available resources.

Conveyor Integration

Crosspoint WMS was configured as the master system for the conveyor solution. Diverting rules distinguish single-line from multi-line orders and help balance consolidation areas and operational resources.

Invoicing

The invoicing process was integrated directly into the WMS to handle partial deliveries quickly. Crosspoint receives invoice series from the ERP and applies rules for discounts, transport costs and prioritization of owned versus consignment stock.

Features Implemented Later

Separate Flow for Single-Line Orders

Single-item orders were separated from the conveyor flow and routed directly to packing and invoicing, keeping conveyor capacity available for multi-line order consolidation.

Bulk Stock Shipments

When a customer purchases the entire remaining stock of certain items, Crosspoint can transfer those products to dedicated locations and control their outbound processing.

Operational Dashboard

Crosspoint dashboards provide visibility into warehouse activity and support resource allocation based on current volumes and operational status.

Transfer to External Warehouses

Crosspoint’s multi-warehouse capability coordinates stock and operations across multiple locations, including goods held in custody by external logistics providers.

Consignment Stock

Crosspoint enabled consignment stock to be integrated into the central warehouse without changing existing workflows or requiring dedicated physical areas.

Parcel Weighing

Parcel weighing was integrated into consolidation to correlate weight with routes and requirements received from courier systems.

Cycle Counting

Crosspoint Cycle Count enabled the shift from annual inventory to continuous counting distributed across a six-month cycle. System accuracy and reporting made the process verifiable and externally auditable.

RMA (Return merchandise authorization)

Crosspoint RMA was implemented both in Fashion Days local offices and in the central warehouse to handle high return volumes. The system provides incident traceability, centralizes return reasons and product images, and integrates with the internal Customer Care ticketing platform.

Manual Batch Picking

For large orders, manual picking-batch creation was added. Operators can select which orders should be picked together, complementing the automatic grouping algorithms.

BI (Business Intelligence) Integration

Operational data and stock-movement transactions are sent to the BI solution for performance analysis and monitoring stock evolution by area. Movement history provides complete visibility into inventory transformations.

Sample Separation at Receiving

Based on ERP data, the system automatically flags products that require sample separation during receiving. Items are routed to the appropriate containers and departments.

The Fashion Days Perspective

…We recommend this team for its professionalism and its ability to deliver ahead of deadlines, even when timelines are extremely tight.

Paul Copil
Chief Operations Officer, Fashion Days

In the testimonial:

✔ why the WMS was needed;
✔ results achieved after implementation;
✔ direct and indirect benefits;
✔ return on investment;
✔ collaboration with the Point Logistix team.

About Fashion Days

The Fashion Days story began in 2009 with a mission to provide access to exclusive brands that inspire positive changes in personal style. The company has since evolved into an online shop offering an impressive variety of products and brands, available anytime and anywhere.

ELA Award

At the 2015 edition of the European Gold medal in Logistics & Supply Chain, in the Project of the Year category, Fashion Days won third place with the project Logistics and Operations with Style, competing against projects from ELA member countries across Europe.

European Logistics Association · 2015

Logistics and Operations with Style - WMS Fashion Days

Need a WMS That Can Evolve with Your Operation?

Crosspoint WMS can support higher volumes, process automation and integration with existing systems without requiring the logistics architecture to be rebuilt at every stage of growth.

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Why Crosspoint for Complex Logistics Operations?

✔ scalability;
✔ implementations in Romania;
✔ flexible configuration;
✔ local support;
✔ fast integration;
✔ experience in complex projects.

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